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2008 Display Advertising Rates
BLACK-AND-WHITE RATES (Gross rates)
| 1x | 3x | 6x | 9x | 12x | 18x | 24x | |||||||||
| Tabloid page | $5,970 | $5,760 | $5,610 | $5,435 | $5,255 | $5,075 | $4,775 | ||||||||
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| 4/5 | 5,340 | 5,155 | 5,020 | 4,860 | 4,700 | 4,540 | 4,270 | ||||||||
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| 3/5, jr | 4,740 | 4,575 | 4,455 | 4,315 | 4,170 | 4,030 | 3,790 | ||||||||
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| 1/2 | 4,170 | 4,025 | 3,920 | 3,795 | 3,670 | 3,545 | 3,335 | ||||||||
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| 2/5 | 3,575 | 3,450 | 3,360 | 3,255 | 3,145 | 3,040 | 2,860 | ||||||||
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| 1/5 | 2,070 | 2,000 | 1,945 | 1,885 | 1,820 | 1,760 | 1,655 | ||||||||
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| 1/2 col | 1,070 | 1,035 | 1,005 | 975 | 940 | 910 | 855 | ||||||||
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| 1/4 col | 570 | 550 | 535 | 520 | 500 | 485 | 455 | ||||||||
COLOR RATES (Gross rates)
Four-color cost over basic black-and-white rate: $1,480 per page or portion thereof. Four-color ads must be two-fifths page or larger. Four-color spreads will be billed as two four-color pages. Metallic and non-process color inks are not available.
| 1x | 3x | 6x | 9x | 12x | 18x | 24x | |||||||||
| Tabloid page | $7,450 | $7,240 | $7,090 | $6,915 | $6,735 | $6,555 | $6,255 | ||||||||
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| 4/5 | 6,820 | 6,635 | 6,500 | 6,340 | 6,180 | 6,020 | 5,750 | ||||||||
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| 3/5, jr | 6,220 | 6,055 | 5,935 | 5,795 | 5,650 | 5,510 | 5,270 | ||||||||
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| 1/2 | 5,650 | 5,505 | 5,400 | 5,275 | 5,150 | 5,025 | 4,815 | ||||||||
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| 2/5 | 5,055 | 4,930 | 4,840 | 4,735 | 4,625 | 4,520 | 4,340 | ||||||||