Throughout much of the 20th century, charities and businesses relied on "interruption marketing" to spread their messages. With few ways to reach donors, supporters, and consumers, organizations found that the best methods for spreading their messages were direct mail, telemarketing, and television and radio commercials. The goal was to blanket as many people as possible with a message — and hope that enough of them were wiling to donate or buy to support the cost.

That approach, however, has changed. Because of advances in technology and the growing number of information sources, interruption marketing isn't as effective as it once was. Some experts, in fact, believe charities and companies are more likely to see results if they get permission to market to potential donors and customers.

That permission comes in various forms, but it is most likely to be successful when an organization is able to make a deep emotional connection with people who are willing to spread its message for them. They must stand out and deliver results in ways that make potential donors and customers want to hear their message, experts say.

How can your charity make these connections? What can you do to help your organization stand out from the masses and compel others to spread your message for you? Join the marketing and communications expert Seth Godin to discuss these questions and whatever else you want to learn about marketing for charities.