The Chronicle of Philanthropy: Live Discussions: Ask a question

What Women Want

Tuesday, May 13, at 12 noon, U.S. Eastern time

More and more women are making big gifts to charity, but nonprofit groups still struggle with how best to obtain donations and other support from women.

What can your organization do to more effectively reach female donors and volunteers? What can charities learn from companies that promote products and services to female consumers? And how can this approach help your charity connect with men as well?

Join a marketing expert and author who can help you answer these questions and improve your ability to raise money and effect change.

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Examples: John Smith, Red Cross or Diane, small nonprofit

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