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NEW BOOKS
Running an Annual Giving Campaign
By Laura Hruby
Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource
by Kent E. Dove, Jeffrey A. Lindauer, and Carolyn P. Madvig
"The annual fund is the foundation of all other fund-raising efforts," write the authors. Annual campaigns tend to bring in smaller donations but a larger number of donors than many other fund-raising approaches, they...