The Chronicle of Philanthropy

Helping 1 Million Kids: How a Charity Plans to Reach Ambitious Goal

By Nicole Wallace

Becoming a volunteer at Big Brothers Big Sisters of Northern New Mexico used to be a lengthy, cumbersome process.

When people called to inquire, the Santa Fe organization sent them a package of materials, including an application that ran up to three pages. After that form was completed, the group checked the applicant's references,...

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