The Chronicle of Philanthropy

Tree-Planting Campaign Nets Many Donations

By Nicole Wallace

The Jewish National Fund has raised $300,000 since May 2004 by updating a century-old fund-raising tool for the Internet age.

The New York charity has been planting trees overseas since its start in 1901. Today, donors purchase trees that are planted in Israel in the name of family and friends, typically to memorialize someone or to celebrate an event. They...

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