 |
 |
|
NEW BOOKS
Americans Reward Companies That Do Good, Study Finds
By Caroline Preston
2004 Cone Corporate Citizenship Study: Building Brand Trust, says that a growing number of Americans take into account a company's support of social issues in deciding whether to invest in it or buy its products. Produced by Cone, a Boston marketing firm, the report suggests that 8 in 10 Americans would be inclined to trust companies that help...