The Chronicle of Philanthropy

Report Says Charities Don't Understand Donors Well

By Debra E. Blum

Charity leaders are out of touch with the typical American donor's perception of the nonprofit world, according to a new report.

Nonprofit officials overestimate donors' interest in public-policy debates — such as the extent to which government ought to regulate charities — and underestimate donors' distaste for fund-raising...

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