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Putting Retiring Baby Boomers to Work
By Marc Freedman and John S. Gomperts
As the first baby boomers are about to turn 60, a new advertising blitz is beckoning them not only to a new stage of life, but also to one built around making a social contribution.
"Lead the retirement revolution," one advertisement tells sixtysomethings; swap your roots in the "counter culture" for a new life in "counter retirement."
Another...