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NEW BOOKS
Using Online Auctions to Raise Money
By Caroline Preston
Fundraising on eBay: How to Raise Big Money on the World's Greatest Online Marketplace
by Greg Holden and Jill Finlayson
With 135 million users worldwide, eBay, the online auction house, is gaining popularity among charities as a way to raise money, attract new donors, and generate buzz. According to the company, more than 500 charities have garnered...