The Chronicle of Philanthropy
NEW BOOKS

Advice for Fund Raisers Shooting for Big Gifts

By M.J. Prest

Dream Builders, by Nick G. Costa, outlines approaches to attracting big gifts. The book profiles several organizations that are raising money for capital campaigns and shows how they apply Mr. Costa's suggestions, which include learning when to casually engage potential donors and when to ask formally for big gifts, as well as identifying personally...

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