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NEW BOOKS
How Charities Can Steal Marketing Ideas From the Private Sector
By Anne W. Howard
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Many charitable organizations shy away from commercial marketing campaigns, which they consider "glib and facile" at best, or immoral and manipulative at worst, writes Katya Andresen. But nonprofit groups, which often rely solely on the worthiness...