 |
 |
|
Charities Seeking Bequests Should Court Younger Donors, Study Finds
Many charities could increase the amount of money they get from bequests by expanding their appeals to people in their 40s and 50s, rather than relying on solicitations to people 65 or older, a new study has found.
The analysis found that individuals aged 40 to 60 were more likely than older Americans to have named a charity...