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Charities Rethink E-Mail Campaigns to Avoid Flooding Donors' In Boxes
The future of e-mail as an effective tool for fund raising is in peril, according to some fund-raising experts.
"We've been treating donors like ATM's for a long time, and they're starting to push back," says Mark Rovner, president of Sea Change Strategies, a fund-raising consulting company in Takoma Park, Md.
He...