The Chronicle of Philanthropy

How to Encourage a Donor to Give Again — and Again

It was that Sunday again — the day when all the 1099s and W-2s were in hand and it was time to sort through the tax stuff. I started, as always, with charitable giving.

On a pad, I wrote down the name of each organization that got a check from our family in 2007. Opposite each name, I wrote the size of the...

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