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The Chronicle of Philanthropy - Information provided by Blackbaud
Blackbaud
Achieving Fundraising Success
Fundraising success relies on having an integrated plan with each step built on previous actions and interactions. It also depends on a trusted technology solution that equips fundraisers with a clear focus on what's important -- developing personal connections with the people and organizations that provide financial support for programs. Learn how to be a successful fundraiser by incorporating the following key trade secrets into your strategy — using the Internet as a relationship-building resource, identifying your best potential donors with analytical tools, and being accountable by reporting back to your constituents on how their dollars were spent.

Making Fundraising Technology your First Priority
Raising money -- even for a worthy cause -- is tough in today’s competitive environment. With the constant influx of new organizations, a continually evolving constituent base, and a growing demand for nonprofit accountability, managing day-to-day challenges while raising money is more difficult than ever. To ensure a smooth and efficient process for donor acquisition, retention, and development, nonprofits are investing and relying more on technology solutions.
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Identifying your Best Potential Donors
Today’s nonprofits face unique fundraising challenges, including an aging donor pool, increased donor expectations, and a growing number of organizations asking prospects for support. To remain competitive and prosperous, nonprofits must conserve resources by utilizing prospect research solutions to focus their efforts on donors most likely and able to give. » READ MORE

Enhancing your Fundraising Strategy with the Internet
Having a Web site for your organization does not ensure that your supporters will flock to it. To be effective, nonprofits must embrace the Internet as a fundraising tool by learning to use it as a single component of the organization’s total fundraising strategy. Learn how to properly develop an Internet strategy at your organization and move beyond the "donate now" button.
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Reporting Back to your Constituents
Accountability may be a hot topic in the corporate world, but it is not the responsibility of companies alone. Just as investors want assurances that publicly traded companies are ethically and financially sound, donors increasingly demand to see measurable results from their donations.
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Blackbaud offers solutions designed specifically to drive your fundraising success, whether you wish to automate a high-volume daily process, learn more about donor behavior, or gain insights to help better plan your fundraising strategy. To learn more about Blackbaud’s solutions, visit our Web site at www.blackbaud.com, or call toll-free 800.443.9441.

» Make Planned Giving Work for You
Do you know where to find your best planned gift prospects? The answer might surprise you! Equipped with solid information and the right marketing strategy, your organization can build a successful planned giving program. Download this free white paper to learn how.
» Read a Prospect Research Success Story
National Alliance for Autism Research utilized prospect research to identify its best potential donors and launch a successful major giving program. Click here to read their story.
» Build Your Internet Strategy
Does your organization have an Internet strategy? Get started by downloading a chapter from the book: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. You'll learn how to use the Internet as part of your organization's overall strategy..
» Make Accountability Matter
Without public trust, nonprofits wouldn't exist. Explore key issues like financial and regulatory compliance, stewardship, and donor trust within the nonprofit sector as well as steps to achieve a high level of accountability by downloading this free white paper..
» Attend a Free Web Seminar
Gain industry knowledge, network with colleagues, and learn more about technology solutions by attending one of Blackbaud's free Web seminars. Click here for a complete list of upcoming Web seminars.