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Reporting Back to your Constituents
Recently, there has been a lot of debate in the charitable sector about how nonprofits can be more accountable to those who have invested their trust, faith, and money in them. Donors are increasingly demanding to see measurable results from their donations, and the public at large is asking for better governance and more operational transparency.
There are several steps nonprofits can take towards maintaining the public's trust.
- Make it easy for donors to access information.
Timely, consistent reporting to donors and potential donors reinforces accountability and stewardship, and nonprofits need to provide the public with both financial and non-financial information. In practical terms, this means that nonprofits should make available both their IRS Form 990 and their audited financials. Equally important, every nonprofit should be able to explain the impact the organization has made in the community by spending money wisely.
- Understand and follow state and federal regulations.
There is a lot of red tape out there, but organizations who ignore it do so at their own peril. Too often, nonprofits get in trouble because they have failed to file a tax form or somehow abused their nonprofit status. The nonprofits that do follow the rules go a long way toward maintaining the public trust.
- Invest in your own success.
Nonprofits need to put in place systems to make their financial processes more effective and their activities more transparent. Technology can help, and a little money spent up-front can save considerable time, money, and effort in the long run. Well-designed software can help arm board directors and staff members with the tools and information they need to be accountable. Equally important, using technology to streamline internal processes and reduce the cost of everything from fundraising to financial oversight will ultimately free up dollars for program activities.
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