E2 Creative successfully implemented the Kintera FAF and Kintera E-mail applications for the Detroit branch of The Friendship Circle. Kintera E-mail enabled The Friendship Circle to send personalized e-mail solicitations to help spread the word and raise donations. E2 Creative Group used Kintera E-mail to create customized HTML e-mail templates with visuals, which supporters sent through the Web site's FAF application to their personal contacts.

By using Kintera FAF, e2 Creative Group was able to implement the personalized e-mail solicitations feature. This feature enabled walkers to import their personal e-mail address books and create personalized e-mail solicitations inviting friends and family to take action, donate, or volunteer.

Not only was The Friendship Circle able to spread the word about its walk using the FAF application, it also increased its database by approximately 10 percent. Because walkers were able to easily import their e-mail address books, the organization was able to reach people that were once beyond reach. Through the convenience afforded by FAF, friends of walkers were able to contribute to the walker's success no matter where they lived. FAF enabled walkers to expand their list of contributors beyond their immediate location and gather support from friends and family across the country.

"We were a local, close-knit nonprofit and tended to stay in our area," said Rivkie Hadar, volunteer coordinator and Walk4Friendship relations specialist. "A lot of our walkers got sponsors from different states. We didn't know these people or know about them, and now, because of Kintera's Friends Asking Friends application, we have expanded our reach and surpassed our fundraising goal."

The first Walk4Friendship was such a success, that the organization plans to double its fundraising goal for the next walk.

E2 Creative Group has implemented Kintera FAF for multiple branches of The Friendship Circle. Eli Kagan, creative director for e2 Creative Group sees the potential available with FAF. "We are very excited about the fundraising results of this project as well as the ease Kintera technology provides in terms of design and functionality," he said.

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