December 26, 2012

2012 Fundraising Outlook Is Bright for Many Charities

As charities seek to wrap up their fundraising campaigns for 2012, a Chronicle spot check of 125 nonprofits suggests that a majority will see contributions increase this year.

Nearly 60 percent of the 71 groups said that they expect 2012 donations to exceed what they raised in 2011.

Only about a quarter forecast a decrease, while another 16 percent expect contributions to be about the same this year as in 2011.

In a significant sign of progress, comparing 2012 with 2007, before the recession started, half the charities said they expect to surpass what they raised in 2007, 20 percent said giving will be about the same, and 30 percent predicted it will be less.

More than 100 of the groups said Superstorm Sandy has had no effect on year-end contributions.

Charities also provided some perspective on year-end online gifts. Weekly data provided to The Chronicle shows that average online gifts to 8,700 charities this month are higher than they were last year at the same time, but such donations still make up a tiny share of all contributions.  More than 80 percent of charities in the Chronicle survey said that online donations make up 15 percent or less of all year-end gifts.