Higher-education fundraisers largely have a bleak outlook for the year ahead, according to a new survey of 415 advancement professionals at 48 colleges and universities.
The survey, conducted by educational advancement firm Washburn & McGoldrick, found that 43 percent of college and university fundraisers do not expect to meet their institution’s fundraising goals this fiscal year. Just 22 percent do expect to meet those goals.
Universities that award master’s degrees reported the lowest confidence levels in their fundraising abilities this year: Fifty-four percent of those institutions said they did not expect to meet their goals. At liberal-arts colleges, that share was 46 percent.
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