Three-quarters of nonprofits say they have adjusted messaging in their fundraising appeals to acknowledge the coronavirus pandemic, according to an informal five-question survey conducted by the Nonprofit Alliance. Thirteen percent said they had not changed their messaging, while another 13 percent said they were unsure.
The Alliance, whose members include direct-marketing companies and nonprofits, polled more than 600 participants in a virtual town hall meeting on Thursday. Respondents included both nonprofit staff and employees of for-profit entities that provide services to charities. Corporate participants were asked to answer four questions with one particular nonprofit partner in mind.
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