Fifty-five percent of young adults have never heard of GivingTuesday, and only 16 percent of those who have given annually during the event, according to a new report from the Y.
The findings come despite other evidence showing awareness of the annual international day of charitable giving is on the rise.
The Y commissioned a survey of 2,000 Americans ages 18 to 38 about their giving habits and priorities. The causes they cared about the most were gun control (30 percent), human rights (28 percent) the environment and sustainability (26 percent) homelessness and housing inequality (25 percent), and overhauling the health-care system (25 percent). Respondents were allowed to choose more than one answer.
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