Seventy-one percent of U.S. consumers say corporations have a responsibility to prioritize their employees, the environment, and their community as much as shareholder returns, compared with an average of 80 percent for international respondents, according to a survey from IBM.
Russian consumers were most likely to say that companies should prioritize concerns beyond shareholders, at 91 percent.
The survey examined consumer sentiment about corporate social-responsibility practices from a total of 7,000 respondents living in 14 industrialized countries.
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