Text-message fund-raising tools helped charities collect millions of dollars after the Haiti earthquake.
What lessons can fund raisers for all kinds of causes learn from this response?
Wendy Harman, social media manager at the American Red Cross, and Geoff Livingston, chief marketing officer at Zoetica Media, discuss the opportunities and drawbacks associated with this emerging fund-raising tool.
Learn how the American Red Cross used text messages to raise more than $31-million for its Haiti disaster-response efforts and find out why text messages are not yet a worthy tool for all nonprofit groups — especially those with small budgets.
(Running time: 13:50)