Case study
September 06, 2016
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A Conservation Group Gives Gen X Donors the Data They Want

Luke Hunter/Panthera

LIONS, TIGERS, RESULTS: Panthera discovered that the Gen Xers who wanted to help it protect lions and other big cats responded to data, not stories.

As fundraisers woo baby boomers and millennials, they sometimes neglect Generation X, born from 1965 to 1980. However, giving experts say those donors are poised to become increasingly important to nonprofits. Here’s a case study of a charity...

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