Elsewhere online
March 09, 2016

A Lemonade Stand Grows, With Some Bumps, Into Social Venture

The New York Times examines the complications of social entrepreneurship through the ups and downs of a charity-minded business that started out with a burst of publicity and investment a few years ago but has run into rocky shoals since.

Make a Stand was launched by Eric Harr and his then 8-year-old daughter, Vivienne, who had won attention for starting a lemonade stand to raise money to fight childhood slavery. That grew into a beverage business with $1 million in seed capital that pledged 5 percent of proceeds to the antislavery cause.

In 2014 Mr. Harr launched a Silicon Valley firm, Stand, that developed a crowdfunding-for-causes app aimed at drawing millennials. He told the Times, which has tracked the family's ventures over the years, that Stand is progressing despite stiff competition in the growing crowdfunding field, but the lemonade business, which he had turned over to outside operators, is on hiatus.