Advice
July 14, 2016
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

A Major-Gift Ask Is About Much More Than Just the Dollars

In the world of fundraising, “the ask” gets enormous attention. How should fundraisers ask for a contribution? When should they ask, and how much should they ask for? Do they make a single ask (a major or annual-fund gift), a double ask (an...

This content is available exclusively to Chronicle subscribers