Case study
March 01, 2015
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A Nonprofit New to Galas Finds Its Way—With Help From Man’s Best Friend

The Morris Animal Foundation

Two dogs greet each other at The Morris Animal Foundation annual "Black Ties and Tails" formal event where donors come in formal dress—and bring their dog.

The Morris Animal Foundation, a national nonprofit based in Denver that supports research on animal health, held its first annual fundraising gala just four years ago.

The “Black Ties and Tails” event—“tails” refers to attendees’ canine...

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