Case study
March 01, 2015
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

A Simple Test Helps Human-Rights Campaign Raise Money From Social Media

Few nonprofits can match the Human Rights Campaign’s social-media presence, but for years the lesbian, bisexual, gay, and transgender-rights advocacy group saw its hordes of followers as an afterthought.

“There was this longstanding attitude that...

This content is available exclusively to Chronicle subscribers