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February 04, 2016
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Ad Campaigns Put the Y and YWCA Head to Head

Y

An image from a television commercial that is part of the Y’s national media campaign aimed at changing its image.

YWCA USA has always tried to draw a distinction with the more widely known "The Y," formerly known as the YMCA.

When the YMCA announced in 2010 that it was going to adopt its popular nickname, the YWCA seemed nervous. Lorraine Cole, chief executive...

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