News and analysis
October 19, 2014
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Ad Council Hires Cable-TV Pioneer to Help Charities Connect With People


Lisa Sherman, the new leader of the Ad Council, wants to reach more young people with the council’s messages.

Since the Ad Council was created in 1941 to help sell war bonds, it has reminded millions of people that only they can prevent forest fires, that a mind is a terrible thing to waste, and that it’s up to all of us to keep America beautiful.

But now...

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