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December 16, 2015
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AmazonSmile Program Leaves Some Nonprofits Frowning

David Paul Morris, Bloomberg, Getty Images

The online shopping site’s gigantic customer base is tantalizing for charities, but many say tiny financial returns and the company’s refusal to share data make it a dubious effort.

Tata Traore-Rogers is an enthusiastic Amazon shopper. So when the nonprofit leader learned of AmazonSmile, a program that allows a customer to donate half a percent of the value of a purchase to a nonprofit, she pulled out all the stops.  

Ms...

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