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November 16, 2014
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An Unexpected Online Success Offers a Blueprint for Other Nonprofits

Idit Knaan, for The Chronicle

Tammy Gordon (left) is now hiring 15 people to join Alejandra Owens (center), and Jen Martin at AARP Studios, the nonprofit organization’s digital team.

The world of selfies, likes, and retweets might seem like an ill-guided pursuit for AARP, an organization that serves people who largely grew up with rotary telephones and typewriters. But in late 2009, Tammy Gordon began to assemble what she...

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