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October 29, 2015
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Local United Ways Try New Ways to Replace Lost Funding

With workplace giving on the wane, United Ways are designing programs around what gets millennials, Hispanics, women, and others excited about philanthropy.

United Way of Greater Milwaukee & Waukesha County

VOLUNTEERS WITH FRIENDS: A United Way program for millennials, called LINC, has signed up 2,000 donors and volunteers. These young people are learning to harvest crops to provide food for low-income families.

United Ways have spent two decades trying to overcome their biggest challenge: the fading popularity of on-the-job donation drives. United Way Worldwide still holds the top spot in The Chronicle’s Philanthropy 400 rankings of the charities that...

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