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October 03, 2014

Apple Employee Match Raises $50-Million for Charity

Apple's program to match staffers' charitable donations, instituted three years ago as one of incoming CEO Tim Cook's first acts, has raised $50-million for nonprofit groups and is now being expanded, writes the San Jose Mercury News. The tech giant announced plans Thursday to expand the program to all countries in which it operates and to begin donating money to organizations where its workers volunteer.

Apple matches charity contributions of up to $10,000 a year per worker. Since taking the reins at the company Mr. Cook has moved to reverse Apple's reputation for philanthropic stinginess under the late Steve Jobs, who made no high-profile donations during his lifetime and disparaged traditional giving.