As the Wikimedia Foundation launches its December fundraising campaign with large banners at the top of Wikipedia pages, The Washington Post looks at questions within the nonprofit encyclopedia's volunteer-driven community about the tenor and size of the annual drive.
The foundation is seeking to raise $25 million in small donations. It reported net assets of more than $77 million as of June 30, about one-and-a-half times Wikipedia's annual operating costs. Members of the site's vocal community of unpaid contributors have protested the tone of past campaigns — which warned of dire consequences for Wikipedia if donors don't step up — and the professionalization of the foundation's fundraising. This year's pitch takes a lower-key approach, stating that users' gifts will keep the site "online and growing."
Correction: A previous version of this article said the Wikimedia Foundation’s assets were three times the size of Wikipedia's annual operating costs. It should have said one-and-half times.