News and analysis
June 01, 2015

As Menu of Naming Rights Expands, Fundraisers Pitch Options Online

Organizations are posting a wide variety of opportunities on the web. Are they going too far?

Illustration by Randy Lyhus, for the Chronicle

YOUR NAME HERE: Naming rights are available for the law school at Fordham University; Craig Hospital in Englewood, Colo.; Husky Stadium at the University of Washington; the community center in Presque Isle, Maine; the Tarrant Area Food Bank in Fort Worth, Tex.; and the Steven Tanger Center for the Performing Arts in Greensboro, N.C.; among others.

Take the online virtual tour of the new building that will soon house Golisano Children’s Hospital at the University of Rochester Medical Center and you’ll see lovely renderings, 3D animated views — and a good look at fundraising today. With a...

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