News and analysis
October 19, 2014
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Audubon’s Effort to Broaden Its Network of Support Appeals to Big Donor

Stephen Brashear

"My pet peeve is when a charity comes to me and seems to be fixated on a particular dollar amount," says Maggie Walker.

Maggie Walker has a thing about numbers. "My pet peeve is when a charity comes to me and seems to be fixated on a particular dollar amount," she says.

Instead, she prefers what she thinks of as a problem-solving approach to fundraising: "I’m much...

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