Persuading a wealthy donor to match smaller gifts from other people is one of the most popular techniques in fund raising. But charity officials shouldn't spend a lot of time encouraging big donors to offer two or three times as much as other donors...
This content is available exclusively to Chronicle subscribers
Already a subscriber?
Log in now
The Chronicle is your leading source of news, information, and jobs specifically designed for nonprofit professionals.
Your subscription includes:
- Unlimited access to the online Resource Center
- Our monthly magazine
- Free access to GrantStation’s exclusive database
- Nonprofit Adviser — a subscriber-only newsletter