Bill Gates “gamified” philanthropy this week with a program to give breeding chickens to families in Africa that was powered by an online quiz, Fast Company writes.
The Coop Dreams project, a partnership with global aid charity Heifer International, touted the value of raising fowl in helping sub-Saharan Africans, particularly women, achieve economic self-sufficiency and feed their families. The effort aims to boost from 5 percent to 30 percent the proportion of sub-Saharan families raising chickens and create a sustainable poultry market in the region.
Visitors to the Coop Dreams game launched Wednesday on Mr. Gates’s blog could earn points by reading his memo on the project, watching a video, and taking a short quiz. Along with educating users about the issue, completing certain tasks triggered a donation of a flock of chicks to a family. The campaign closed after generating donations of more than 100,000 birds.
See how Heifer International and other nonprofits are blazing new trails in digital giving in The Chronicle's Best of Online Fundraising special report.