Finance mogul Paul Tudor Jones outlined plans Thursday for an effort to broaden corporations' missions beyond profitability by soliciting public input to rank companies on the basis of social responsibility, Bloomberg writes. Speaking at the TED2015 conference in Vancouver, the billionaire hedge-fund manager said his JUST Capital foundation will conduct an annual September survey of 20,000 Americans to "define exactly what the criteria are for just corporate behavior" and begin publishing the results next year.
The so-called JUST Index will rank the largest 1,000 U.S. companies by equitable conduct, and JUST Capital, which was launched last year, will hold talks with companies about the findings. "We put so much emphasis on profits, in exclusion of all else. It's like we’ve ripped the humanity out of our companies," said Mr. Jones, who heads Tudor Investment Corp. and founded antipoverty charity the Robin Hood Foundation.