Government ministers were to unveil details of the changes in Parliament on Tuesday, three days after Prime Minister David Cameron denounced high-pressure fundraising, including solicitations of dementia sufferers and elderly people on an official no-call register.
The move follows an exposé published last week by the Mail, which sent an undercover reporter to work at GoGen, a London call center employed by many of the country's biggest charities. Under the new rules, groups with revenue exceeding $1.55 million a year would have to document how they are monitoring their fundraisers. Mr. Cameron also announced an eight-week review of soliciting overseen by Stuart Etherington, head of the National Council for Voluntary Organizations.
The chief executive of Save the Children writes in a Guardian opinion piece that the British-based global aid group will end cold-call fundraising and give donors more control over how they are contacted. Justin Forsyth said the decision "could cost us money in the short-term" but will help the charity "maintain the trust and confidence we have built" with supporters.