When nonprofits develop ideas for using social media, they tend to focus on networks such as Facebook, Twitter, and Pinterest. But they often overlook one of the oldest and most effective tools for sharing ideas and building a community online: the blog.
While blogs don't get the same attention as newer social-networking platforms, Britt Bravo, a communications consultant, says blogs should still be a central piece of an organization's social-media strategy.
Ms. Bravo says a good blog can produce a steady stream of content that can help nonprofits share information with supporters, garner media attention, and snare a higher ranking in search engines such as Google.
Blogs also provide useful content that can be shared in social networks such as Facebook, Twitter, and Pinterest.
In the latest episode of Social Good, Ms. Bravo shares advice on how to start an effective blog—and bring new energy to an existing one.