March 09, 2012

Building Better Nonprofit Blogs

When nonprofits develop ideas for using social media, they tend to focus on networks such as Facebook, Twitter, and Pinterest. But they often overlook one of the oldest and most effective tools for sharing ideas and building a community online: the blog.

While blogs don't get the same attention as newer social-networking platforms, Britt Bravo, a communications consultant, says blogs should still be a central piece of an organization's social-media strategy.

Ms. Bravo says a good blog can produce a steady stream of content that can help nonprofits share information with supporters, garner media attention, and snare a higher ranking in search engines such as Google.

Blogs also provide useful content that can be shared in social networks such as Facebook, Twitter, and Pinterest.

In the latest episode of Social Good, Ms. Bravo shares advice on how to start an effective blog—and bring new energy to an existing one.

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at Look for new installments on the first Thursday of every month.