January 07, 2009

Episode 2: Building a Social Network That Works

Allison Fine

How can your organization make the most of its social networks, especially during tough economic times? Allison Fine discusses this question — and many others — with Lucy Bernholz, president of the consulting firm Blueprint Research and Design, and Katya Andresen, vice president for marketing at Network for Good. (Running time: 15:27)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at Look for new installments on the first Thursday of every month.