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March 10, 2016

CVS to Put $50 Million Into Youth-Focused Antismoking Effort

Two years after becoming the first national drugstore chain to stop selling tobacco products, CVS Health Corporation has committed $50 million to a five-year antismoking campaign, reports The Wall Street Journal.

The "Be the First" effort will include school, video, and social-media components and aims to help curb cigarette use among minors by 3 percent and reduce the number of new young smokers by 10 percent. CVS Health, which is seeking to strengthen its position as a player in the health-care industry, and the company's nonprofit arm, the CVS Health Foundation, are providing the support.