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October 19, 2014
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Campaign Uses Texts to Promote Brushing


A new oral-health campaign features videos to entertain young children and help parents know how long to brush.

A campaign urging parents to make sure kids brush their teeth regularly is enlisting a new tool in the fight: cellphones.

To help families get into the habit of brushing for two minutes twice a day, the campaign started the new 2min2x Text Challenge...

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