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July 27, 2015
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Case Study: How a Company Picnic Raised $31,000 for Memorial Sloan Kettering

Courtesy Sheralven Enterprises, Ltd.

This year, Sheralven Enterprises, a perfume wholesaler, decided to switch its annual barbecue picnic to a fundraiser for cancer.

Sheralven Enterprises, a perfume wholesaler in Long Island, N.Y., has a long tradition of annual company picnics. But although everyone enjoyed the barbecue meal and water-balloon toss, “the picnic seemed very self-serving,” says Stephen Koss...

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