Case study
April 28, 2015

Case Study: Nonprofit Tries Rating the Value of Its Donors to Raise More Money

Bob Lasher, PSTA, Guide Dog Foundation

The Guide Dog Foundation for the Blind has been developing a scoring system for measuring donor engagement, to drive loyalty to the organization and better communicate with donors. Volunteering, which might include raising a puppy, is one of many factors the organization uses to rank their donors’ involvement.

Armed with a trove of donor data, one charity is trying to think smarter about what that information can tell them.

Wells Jones, chief executive of the Guide Dog Foundation for the Blind, is leading an effort to develop a scoring system to measure...

This content is available exclusively to Chronicle subscribers