News and analysis
May 17, 2007
PREMIUM CONTENT FOR SUBSCRIBERS. SUBSCRIBE TODAY

Charities Seeking Bequests Should Court Younger Donors, Study Finds

Many charities could increase the amount of money they get from bequests by expanding their appeals to people in their 40s and 50s, rather than relying on solicitations to people 65 or older, a new study has found.

The analysis found that...

This content is available exclusively to Chronicle subscribers