News and analysis
November 11, 2012

Charities Unveil Bold Year-End Appeals in Storm’s Big Shadow

Jason Colston/American Red Cross

Support for disaster-relief efforts by the American Red Cross shouldn’t erode gifts for other charities, say fundraising experts.

Despite the struggling economy, along with fundraising competition from Superstorm Sandy and the 2012 elections, many charities are developing audacious end-of-year plans to seek contributions.

Among them: The Children’s Miracle Network is...

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